How to Customize Social Sharing for Event Pages in WordPress

Overview

The Advanced Social Sharing extension for EventPrime replaces the default Event sharing option with a powerful, fully configurable social sharing system. It allows administrators to control which social platforms users can share Events on, how share buttons are displayed, and how Event previews appear across different platforms.

The extension is designed to improve Event visibility and user engagement while following platform branding and metadata standards. All settings are applied globally and do not require any per-Event configuration.

Prerequisite

Along with the EventPrime plugin, the Advanced Social Sharing extension must be installed and activated to use this feature. The extension can be accessed from the following link: Get Your Advanced Social Sharing Extension

How to Use Advanced Social Sharing

Step 1: Enable Event Sharing in General Settings

1. Navigate to EventPrime menu and select Settings submenu.
2. On the General tab, Go to the Third-Party section.
3. Enable Allow Sharing Events option.
4. Click Save Changes to save this setting.

This step enables social sharing at the EventPrime core level and is required for the Advanced Social Sharing extension to function.

Step 2: Access Advanced Social Sharing Settings

1. Navigate to EventPrime menu and select Settings submenu.
2. Open the Extensions tab.
3. Locate Advanced Social Sharing. Click the Manage button.

Step 3: Configure Advanced Social Sharing Options

On the Advanced Social Sharing Settings page, configure the following options as required:

Select Social Platforms

• Choose the social media platforms you want to enable.
• Platforms are grouped as Mainstream, Email & Messaging, and Emerging / Niche / Regional.
• Only selected platforms will appear on Event pages.

Layout Style

• Select how share buttons are arranged:
  • Inline (row with spacing)
  • Vertical (stacked)
  • Floating Sidebar (left or right)
  • Block (full width below content)

Icon Style

• Choose the appearance of share icons:
  • Colored (default)
  • Monochrome
  • Greyscale
• Greyscale icons can switch to color on hover, depending on theme support.

Event Image Preview

• Enable Include Event Image in Share Preview to use the Event’s featured image in link previews on supported platforms.

UTM Tracking

• Enable Append UTM Tracking Parameters to URLs.
• Enter values for campaign source, medium, and campaign name.
• UTM parameters are automatically added to all shared URLs.

Custom Meta Tags

• Configure Open Graph and Twitter meta tags such as title, description, image, and card type.
• These tags control how Event links appear when shared on social platforms.

After configuring the required options, click Save Changes to apply these settings globally.

Frontend View

On the frontend Event Details page:

• A Share icon appears near the event action icons.
• Clicking the Share icon opens a list of social platforms configured in the Advanced Social Sharing settings.
• Attendees can select any enabled platform to share the Event.
• Shared links include the configured preview image, metadata, and UTM parameters where supported.

The display and behavior of the share buttons reflect the layout, icon style, and platform selections configured in the admin settings.

Conclusion

The Advanced Social Sharing extension gives EventPrime administrators complete control over how Events are shared across social platforms. By allowing platform selection, layout customization, preview configuration, and UTM tracking at a global level, it ensures consistent branding and improved Event visibility without adding per-Event complexity.

This extension is ideal for Event Organizers who want greater reach, better tracking, and a more polished social sharing experience.